Were you planning on giving Activision a billion dollars during 2009? Its a little late to turn back but that’s what you have done — and that’s only for Call of Duty: Modern Warfare 2.
Activision announced that Infinity Ward’s FPS just hit the $1 billion threshold in sell-throughs. Which means, yes, that some of that billion went to retailers and not just Activision. Keep in mind that $550 million of those sales happened in the first five days, meaning that more than half of the game’s total worldwide sales occurred right at launch.
“There are only a handful of entertainment properties that have ever reached the $1 billion mark,” Activision CEO Bobby Kotick, beneficiary of some of that one billion dollars you put into this game, said, “which illustrates the power of the Call of Duty franchise and mass appeal of this game.”